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Our Team
We're human factors and market access specialists who help health technologies prove their value and reach the people who need them. Our team combines clinical, regulatory, and commercial expertise to turn innovation into adoption.
No two projects are the same, so we work with a carefully built network of collaborators to bring in the right skills at the right time.
ShanShan Zhou, PhD
Co-Director
Honorary Research Associate in Market Access, Imperial College London
Massimo Micocci, PhD
Co-Director
Honorary Research Associate in Human Factors, Imperial College London
Our partners extend our reach across the full product lifecycle — from regulatory strategy and clinical evaluation to payer engagement and post-market surveillance. Whatever your project demands, we have the right people to deliver.
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