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Most use errors are predictable. Most device failures aren't. 

We help MedTech companies identify risk before it reaches regulators — or patients.

Every medical device will eventually meet a real user — a nurse under pressure, a patient at home, a clinician in a complex workflow. In that moment, good intentions and engineering excellence are not enough.

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Human factors is the science of designing for how people actually behave, not how we expect them to. It identifies use errors before they reach patients, ensures devices fit the clinical environments they are deployed in, and generates the evidence regulators require to demonstrate safe and effective use.

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For MedTech companies, this is not optional. Whether you are seeking FDA clearance, CE marking under MDR, or entry into any major global market, human factors and usability engineering are core requirements — not a final step, but a process that runs through the entire development lifecycle.

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Getting it right early reduces cost, accelerates regulatory approval, and makes your technology easier to adopt. Getting it wrong risks submission failure, product recalls, and — most critically — harm to the people your technology is designed to help.

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How we can help

Key Regulatory Standards we work to 

FDA - Applying Human Factors and Usability Engineering to Medical Devices 

MHRA - Guidance on applying human factors and usability engineering to medical devices including drug-device combination products in Great Britain

MDR - Estimate and evaluate the risks associated with, and occurring during, the intended use and during reasonably foreseeable misuse 

ANSI/AAMI HE75:2025 - Medical Device Design 

CIEHF -Human Factors in Health & Social Care 

Want to understand how to de-risk your medical technology and enable success? 

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